Everyday, based on our search history, algorithms push snippets of the latest findings of scientific studies about topics that are important to us. What these snippets rarely highlight are the important, sometimes “behind the scenes,” evaluation activities that are central to successful research endeavors. Many of us don’t consider (may not even have known about) the important role of evaluation within (as part of) research studies. So just what role do evaluators play in research? Let’s explore this a bit here -
We all know that researchers aim to produce knowledge by answering research questions through formal processes of scientific inquiry (experimental designs, quasi-experimental designs, etc.), using structured protocols that engage a specified set of investigators who implement specific interventions. Evaluators, on the other hand, come from outside the set of study investigators, providing independent “feedback” to researchers, and at times their advisory boards, on study implementation, impacts, and outcomes.
Evaluators help researchers learn more about their intervention processes than just the impact on the study subject(s). Evaluators embedded in research projects assist researchers in understanding the fidelity and effectiveness study intervention components using formal evaluation practices including:
evaluations of fidelity (to what extent have the study interventions been implemented as designed?);
formative evaluations (to what extent has the study achieved its intended outputs? What successes has it achieved and which component of the study is considered to be most closely associated with this success? What challenges has the study faced and what actions did the investigators take in response?); and
summative evaluation (to what extent has the study met its intended outcomes?).
Together, these three evaluation practices produce findings that help study investigators know if their interventions are being conducted as originally described in study protocols, whether modifications may be needed, what components may be resulting in the strongest impact, which outcomes are being achieved (or not) and how, among other nuanced findings that could have important implications on scientific findings.
In addition to measuring fidelity and impact, evaluators are skilled in helping researchers understand dissemination opportunities and practices. Funders of studies often require scientists to focus on, and share, outcomes that inform the scientific field and the broader community potentially affected by the research question(s). Evaluators are uniquely positioned, through their technical training, to assist researchers in identifying stakeholders for dissemination of results. Evaluators also are skilled in creating actionable knowledge that is applicable and appropriate for eliciting the strongest impact upon dissemination.
Shaffer Evaluation Group (SEG) supports a variety of research grants, including from the USDA and National Science Foundation, by providing evaluation services in support of scientific inquiry. Feel free to call on us if you have similar needs.