top of page



Gaston-Shaffer is the integrated consulting team from two Virginia-based firms: Gaston Educational Consulting and Shaffer Evaluation Group. Gaston-Shaffer offers to school districts and higher education institutions comprehensive strategic planning services, including community stakeholder consultation, planning facilitation, and performance measurement planning.

As Founder and Chief Executive Officer of Gaston Educational Consulting, LLC, David Gaston develops and executes strategic initiatives to improve organizational and academic achievement, team building and organizational culture. In essence, he teaches the teachers in all of these significant areas.
As Founder and President of Shaffer Evaluation Group, Patricia Moore Shaffer works with partners — school districts, colleges and universities, government agencies and nonprofits — to develop programs that address and correct long-standing inequities in education so that all children and youth can excel. 
The two principals regularly combine their expertise to collaborate on evidence-based strategic plans and how to implement them to fully benefit students and the entire communities where they reside.
A self-described data geek, Shaffer digs into the metrics to help inform the structure and equity of a proposed plan. She relies on focus groups and consultations to collect data from stakeholders and  analyzes the results for relevant themes and patterns to support the strategic planning process.
Shaffer has conducted more than 40 educational program evaluations, many for federal agencies, such as the Library of Congress, NASA, National Endowment for the Arts and the President’s Committee for the Arts and Humanities. She specializes in the evaluation of educator professional development and district-based reform initiatives, especially in the subject areas of reading/literacy, mathematics and STEM. 
Gaston relies on data analysis in his own work with stakeholders for
direction in the development and execution of a strategic plan to serve
as a road map to address the intended objectives of an organization.
He specializes in finding optimal ways for school systems to implement

project-based learning and evaluate opportunities from multiple
Shaffer and Gaston have successfully collaborated on multiple projects,
including strategic plans for school divisions in Charles City and King
George County in Virginia. Gaston Educational Consulting and Shaffer
Evaluation Group are both Williamsburg-based companies.
“Our skillsets complement each other nicely,” Shaffer says.
“There’s some overlap, but we both recognize where our strengths lie.”
Both hold doctorates in Educational Policy, Planning and Leadership from
William & Mary. Gaston earned a Master of Arts in Secondary Education and
Teaching and a Bachelor of Arts in Government/History, also from William and Mary. 
Shaffer holds a Master of Arts in Curriculum Studies from the University of Toronto and a Bachelor of Arts in Visual Arts from Brock University in St. Catharines, Ontario.
Gaston and Shaffer share a philosophy that student growth and achievement be at the core of any educational strategic plan. Having input and buy-in from a cross section of community stakeholders — superintendents, school board members, principals and administration, government officials, teachers, parents, students and the public at large — are critical components.
“When everybody is vested, when everybody who has had a voice in the process owns it, then you have a successful strategic plan,” Gaston says.
Neither considers strategic planning a static process. Shaffer develops performance measurement indicators that inform Gaston what, if any, adjustments need to be made. Small tweaks or larger ones, if necessary, are part of the evolving process.
Gaston and Shaffer share a passion for equity in education, supporting all students, regardless of background, to thrive so they may blossom into the leaders of tomorrow.

To learn more about Gaston-Shaffer's approach to strategic planning or to request a proposal, please contact
bottom of page